A little history

In 2008, when I began consulting, I was focused solely on helping beauty industry professionals market themselves online. As a former salon owner, I’d had great success using internet marketing techniques, and naturally wanted to share my knowledge with people who were former colleagues and friends. Over the years, my client base has expanded so […]

New projects

8 Paws Bakery is a new project that I’ll be working on. I’m in the midst of creating the website which will have an eCommerce shopping area. I’m also getting all social media channels started and writing all the copy for the website, all while they are hard at work with their graphic designer on the logo […]

A look back…

Always fun to look back on past projects.  Let’s Get Foodie http://johnmartinsbr.com/john-martin-sbr/chattanooga-start-ups-lets-get-foodie-and-redemption-shirts-on-sbr-thursday-1pm/ BMW of Chattanooga (while working with MMLabs) http://nooga.com/153787/bmw-chattanooga-unveils-3-series-launches-community-website/ http://nooga.com/157908/locally-produced-bmw-commercial-gets-national-attention/ http://wutc.org/post/bmw-commercial-wins-praise-using-sign-language

Strategies for Emerging Markets

This is an excerpt from a paper written for one of my undergraduate school courses.  One of the problems with creating a marketing plan on a both a regional and global scale is that it needs to be fairly flexible. It’s easy to mistake random picking and choosing for flexibility. So, how do you know […]

Work: Website Revamp

Unbeknownst to me, car dealerships have eCommerce limitations unlike traditional businesses and have specific challenges without a lot of solutions available to them. They have inventory feeds that need to not only push out inventory to numerous third party websites, but they need to connect with CRMs for financing options, data collection, sales persons, as […]